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It’s Dementia Awareness week, and whilst the topic of conversation in the office is still very much focused around mental wellbeing, we’re dedicating this week’s blog to Dementia Awareness. Have you seen ‘RemArc’?

A fantastic way to trigger memories in people suffering with dementia, the BCC has pulled a selection of images, sounds and videos from their archives. The content ranges from well-known events, sport, TV & radio across the 1930s through to the 2000s.

Users can navigate through different themes and decades, and choose from either audio or visual to help recall memories from their golden years.

Dementia can cause sufferers’ memories to be wiped up to every 10 seconds, yet memories from earlier years (typically ages 14-40) remain intact.

The BBC Archive Department are confident there’ll be something in their archive that triggers reminiscence for someone out there. Sometimes it can be the smallest detail that can help trigger a flood of memories.

This is a lovely, positive reflection on a hard-hitting issue that can affect so many, including the families and friends of those suffering.

A sentimental storyline, an iconic soundtrack and a loveable furry friend …it’s the Nation’s sign that Christmas is officially on its way. As the hotly anticipated seasonal masterpiece went live this morning, the Bluesteppers congregated in the meeting room over mince pies and crackers to enjoy a premier of the ad together. #BustertheBoxer had us all entranced as we watched intently, and as with every other UK creative agency, wished it was us who made the ad!

As a bunch of big kids (and looking for any excuse to eat mince pies), we saw the release of the video as the perfect excuse to hold our own Christmas launch party, and we’re now on the official countdown to Christmas 2016!

And if you haven’t already seen/heard/read enough about the ad yet, we’ve put together a list of five fun facts about the John Lewis Christmas ad for you!

  1. The ad was actually filmed back in July this year, the after effects and post-production was only signed off this week. #cuttingitfine
  2. The total cost of the John Lewis Christmas campaign is £7million, including production and TV slots. Yikes!
  3. The little girl in the ad (Summer, aged 6) is going to have her very own trampoline delivered today as gift from John Lewis.
  4. Viewers are taking to social media to express their concern and confusion over the fact the little girl’s dad is building the trampoline in the garden, and not Santa Claus!
  5. John Lewis have vowed to make a donation to The Wildlife Trusts from the sale of toys of the characters which feature in the advert.