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Design, Design & Print, digital

Creating the most successful exhibition ever for Aritco

by Claudia Carr

on 23rd April 2018

Bluestep are delighted to have supported the Swedish lift manufacturer Aritco in the design, marketing and production of their latest exhibition stand at the Homebuilding & Renovating show 2018. 

Aritco wanted to create an exhibition that stood out, attracting the high level of footfall at the event and draw people in to find out more about the brand and the product offering.

We were responsible for designing everything from the exhibit to all the printed literature, ensuring that the modern and premium style of the brand was communicated throughout the event.

The customisable characteristics of the Homelift product were the focal point for all our creative, allowing Aritco to easily communicate the number of different editable features available to the visitors. The stand theme ‘express your taste’ helped illustrate the elegance of Scandinavian style within interior design.

We had a great day at the exhibition. The Bluesteppers headed to Birmingham to see our work bought to life and ensure all the design elements were put together and ran smoothly. Our resident motion graphics designer and part-time photographer, Carl, packed his DSLR and was on hand to take some professional shots of the day.

As a result of our combined efforts before and during the event, the stand was visited by thousands of guests at the NEC arena and has already generated over 160 new sales leads for Aritco. It has been recognised as the most successful exhibition in the company’s history!

To further support the campaign, Bluestep initiated and assisted Aritco with the launch of the #MyAritcoHomeLift competition. An exciting opportunity that will give one lucky individual the chance to win their very own custom designed Homelift!

Our digital team also created a landing page and organised the promotion of the campaign via social media, using both organic and paid posts to create a buzz amongst the target audience, reaching people in the hundreds of thousands.

“By the Sunday afternoon, we had run out of brochures and competition forms. Every single detail came together so well. Bluestep really brought all the elements together for us both offline and online and as a result, we’ve had some great sales leads.”
Reshma Miller – Marketing Manager, Aritco UK.

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