The notorious yellow toy has a special place in the hearts of children, the Queen… and Bluestep!
January is not all bad. Despite the gloomy weather, diets and no more Christmas, there are some exciting things happening. The 13th, for example, brings a very special day indeed: National rubber ducky day.
Originating in the 1940s, the rubber duck was sculpted by Peter Ganine, over 50,000,000 of them were sold as a floating toy around the world.
It is said the Queen keeps a rubber duck by her bath, complete with its very own crown, which caused a spike in UK sales at the time of 80%.
And who could forget about Sesame Street’s Ernie, with his dedicated ‘Rubber Duckie’ song, reaching #16 on Billboard’s ‘Hot 100 Singles’ in 1970! It is no wonder then that these little fellas sit in the Toy Hall of Fame.
But how did the Bluestep duck come to be? We thought today would be the perfect occasion to tell you.
Merchandising is a big part of what we do, and we are always looking for ways to grow our offering. Back in 2017, the team had a bright idea to pitch duckies as an option for personalised products, and they have been a hit ever since.
We didn’t want to miss out, so our very own blue duck was born. The little guys now live at Bluestep HQ, sit in on our meetings and are almost like a mascot to us.
Our talented designers can create bespoke ducks, whether it’s rocking your brand’s logo or impersonating a famous icon. It is just one example of how we can create unique products for our clients.
Look out for our little blue friends on our future marketing, and however you choose to celebrate, have a quacking national rubber ducky day! Sorry , we couldn’t resist…
