Skip to main content

Blog, Design & Print

Why you shouldn’t be ignoring the rise of Video Animation Marketing

by Bluestep Solutions

on 24th January 2017

Find Out More

In the fast-paced world of digital marketing, it’s essential to keep up with trends and changes and be ahead of the game. If you’re on social media, it’s likely you’ve noticed the stark presence of animated content popping up in both your news feeds and affiliated ad slots. Lately, particularly in the healthcare sector, video animations have become extremely prevalent. As a vibrant and engaging way of displaying stats, figures and stories, animation is the new way forward for digital marketing.

So, why should you be using animation?

  1. One minute of video is the equivalent of 1.8 million words.
  2. Videos make up 35% of total online ad spending according to Break Media.
  3. After watching a video, 64% of users are more likely to buy a product online according to ComScore.
  4. 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
  5. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

What are you waiting for? Get in touch and talk to us, about taking things up a notch.

Never miss a thing

Subscribe to our news letter to receive a monthly roundup of our latest news