Staying Safe at Home
NHS
Safety In The Home
Using friendly characters and a reassuring tone of voice, the Slips Trips & Falls campaign was launched to give advice on staying safe in and around the home.
Bluestep were approached to create a range of marketing materials to support the campaign and communicate messages effectively to the desired elderly audience.
![Slips, Trips and Falls 1](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy2.jpg)
![Slips, Trips and Falls 2](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy3.jpg)
We created the overall brand look and feel, the logo and various pieces of literature to support the campaign. Six characters (and a pet dog!) were designed to use across the marketing materials, highlighting specific hazards that could be a potential risk around the home.
Bluestep also created the accompanying campaign assets, complete with a set of brand guidelines to ensure efficient use of the identity is utilised throughout communication.
![Slips, Trips and Falls Poster](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy4.jpg)
![Slips, Trips and Falls Cards](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy5.jpg)
![Slips, Trips and Falls Brand Guidelines](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy6.jpg)
![Slips, Trips and Falls Leaflet](https://bluestepsolutions.com/app/uploads/2018/05/STF_ExpoCaseStudy7.jpg)