We’ve all heard about it on the news & it’ll come as no surprise that there’s been growing pressure on A&E healthcare resources nationwide. NHS Coventry & Rugby CCG wanted to spread the word about how important it is for people to choose the right healthcare services at the right time & call the 111 phoneline. And so, they called on us to give them a helping hand.
We’ve been pretty busy spreading the word far & wide over the region & we’ve ran 3 separate campaigns this year alone to champion the message, ‘Call 111 when it’s less urgent than 999’
Back in April. Time we launched a big public engagement campaign where our team went to all corners of the city to talk with locals about Call 111 & why they should use the service. We even gave away some branded goodies & live-tweeted our whereabouts. Take a little look at the guys hard at work:
We’ve just finished off some social media promotions for the CCG too, they had a series of animations all about Call 111 and when’s best to call. We used our social media know-how to pull a plan together; our main aim was to talk to parents whose little ones were likely to catch chicken-pox, young women who were in need of the morning after pill & the Eastern European community who may have had a slip, trip or fall (we even had the adverts translated into polish). The ads went down an absolute storm, the videos were seen a staggering 400,000 times plus & more than 5,000 people visited the Call 111 website.
This winter time, our engagement team are at it again. They’ll be out & about, telling locals how they can stay healthy when the cold weather sets in. If you live in Coventry or Rugby, keep an eye out for the team, they’ll be dotted around in their lovely blue NHS hoodies!