Far from basic, this rebrand saw the invention of a relatable, snappy brand that reflects the affordable price tag. Moving away from their ‘basic’ reputation, the branding aimed to recharge communication of their value range.
The biggest change perhaps focusing on the notion of simplicity, the fresh, new branding uses humour and wit to imply empathy and heighten customer engagement.
We absolutely love the short, snappy product descriptions that tell it like it is.
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