Nowadays there's a ton of ways you can use social media to promote your services. Whilst these options are great for being able to reach a really refined audience, the number of options means that it can be a bit of a minefield when it comes to deciding what to post, where to post it and how best to capture your audience's attention. If you've not got a PhD in social media, it's enough to get your head in a spin!
So we've thoughtfully compiled and condensed our key suggestions and tips to help you find a bit of clarity in the social media storm. We're taking it social media channel at a time. First up: Facebook!
A picture is worth 1000 characters…
Images are key for your social media content. Facebook posts with images actually get double the engagement rates compared to ones without!
Your post doesn’t have to be based around photos or reliant on stock imagery. You can show off a testimonial or advise on clinic times by pasting text into an image. This is a much more visual way of posting on social that grabs your audience’s attention.
If you don’t have existing templates to work off of, there are plenty of free tools out there to create images, such as Canva. (Although as designers we do suggest you try and refrain from Paint!)
When posting your images, remember to make sure:
- There’s not too much text on the image
- Your image is a decent size (so it isn’t grainy)
- You’re sticking to brand guidelines at all times!
Keeping things topical
Struggling with what to post? When creating your Facebook strategy and deciding what to post, it’s great to look at what is going on in the world of social media. You never know when you might catch a relevant world or national day to get involved in!
It doesn’t have to always be directly relevant to what you do, either. Simply being present on your followers’ news feed helps to keep you in the forefront of their mind. Bring out your personality by showing a behind the scenes look into the people in your team. For example, on national doughnut day, treat the office and take a snap of everyone enjoying some sweet goodies. Doughnuts + social content = winner!
Is your info up-to-date?
It’s really important to make sure your information on your Facebook page is up-to-date. Not only is this good for your SEO, it’s actually a popular way that people find out key information about you. Facebook has a lot of functionalities so you can easily put in all the key information that is useful to your audience. From opening times to locations, you’d be surprised how many people use Facebook as the modern-day yellow pages!
Quick Fire Tips
Make sure you’re getting the most out of your Facebook page by following these quick tricks:
1) Events
From education events to support groups, putting these on Facebook is a great way of getting out to the world what you’re up to.
2) Community
Remember to keep an eye on what your visitors are posting and saying about you. It is a great place to answer any questions people may have too. It is always great to show you are responsive!
3) Boosted Posts
Post so good you want to spread it further? Put a few pounds behind one of your social posts, choose your audience and watch your metrics soar!
And if all else fails?
Sometimes social media is just a bit too much to manage with everything else on your plate. You’re busy. We get that. If you’d like us to take a look at how social media could boost your campaigns and maximise your budget then get in touch. We’ll be happy to help.