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Blog, Design & Print, digital

What’s App? Designing and Development

by Mark Chamberlain

on 3rd August 2016

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Okay, no more puns…I promise. Seriously though, apps are taking the marketing world by storm. With most big name brands already well established on the app download chart, more and more independent and SME businesses are following suit.

It’s 2016, so get involved. Show your customers you’re ahead of the game. Here’s why you shouldn’t miss out on the biggest mobile trend of the decade:

Visibility

Apps are a constant reminder of your brand, constantly visible on a mobile screen. Think about how many times you look at your phone every day. Your customers are doing the same. Get your logo on their home screen.

Speed 

Mobile apps make for a much faster way to engage with your services as opposed to traditional web browsing. Offer booking or purchasing facilities (depending on the nature of your business) making it quicker and easier for customers to connect with you.

Cost effective 

Think of all the letters, leaflets, posters and SMS messages you could save money on, just by installing notifications on your app. Notifications can communicate discount codes, events, reminders and news directly to the people you want to see them.

No more spam! 

No more getting stuck in customers’ spam folders or incessantly checking your open rate on direct mail and mailchimps. Interaction is easy and seamless.

Stand out 

Stand out against your competitors by showing you’re ahead of the game and well versed in modern technology and consumer wants and needs.

Loyalty 

Customised rewards and discounts, first hand communication, loyalty schemes and regular contact are just some of the ways you can build a flawless customer loyalty program into your app.

Fancy getting ahead of the game? Bluestep can help! We offer full design and development services for apps.

Get in touch and let’s talk about how an app can help you.

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