We recently created a video for our client, the NSPCC, and it got us thinking about how brilliant video can be as a marketing vehicle.
The NSPCC video was designed to demonstrate the wonderful benefits of running the marathon on their behalf. It captures everything from the cheers to the tears, the strength and the triumph, and can be shared and shared to inspire other budding runners to sign up.
Carl, our video production guru, says “Videos are great ways of explaining stuff. Whether it’s a product or service or a complex message, a video is a slick, visual way of communicating it to your audience.
You can give your perfect pitch anywhere, anytime, without even having to be there!”
What’s more, websites with video are actually 50 times more likely to be ranked on Google’s first page. What do you think people will click on first: the text link or the inviting video thumbnail?
In fact, there are loads of stats that prove video is one of the best ways of getting an audience to engage with you:
- 55% of people watch videos online every day (MWP)
- Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle)
- 4x as many customers would rather watch a video about a product than read about it (Animoto)
- 54% of senior executives share work-related videos with colleagues weekly (TubularInsights)
So there you have it; video is officially awesome!
If you think video could help you with your next marketing campaign, then get in touch with us today!