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8 Social Media Dos and Don’ts

by Tom Rose

on 23rd August 2017

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As Twitter celebrates 10 years of the hashtag, we thought we'd give you a helping hand with your online presence by listing our top 8 social media do's and don'ts!

We don’t know about you, but we’ve come across social media pages that seem so stagnant, they stand out more than the ones smashing it. Your social media strategy is key when it comes to engaging with your target audience and creating relevant and original content they’ll want to see.
So, with that in mind, we’ve come up with a few handy do’s and don’ts on social media to help keep you afloat and stay fresh in a saturated market.

DOs

Know your audience
This is a bit of a no brainer, but have you ever wondered why some of your posts aren’t getting any likes? It might not have gotten a little blue thumbs up this time, but that’s not to say the rest won’t. It’s a trial and error situation, so work out what content works and what doesn’t work!

Stay active
We’re all guilty of checking those follower numbers now and again, and staying active will stop them from dropping off. Post two to three times a week, judge it as you go and see how much content you should post, but don’t leave it weeks (or we’ll unfollow you).

Have personality
Spice it up a bit! Be out there, push boundaries and try to use more visuals. A tweet with an image has a 150% higher chance of being retweeted. Just take a look at our Twitter, we’re down with the kids, right?

Engage
Talk to your customers, there’s no harm in a quick chinwag. It’ll make them want to engage more often, plus your posts will show up in their friend’s feeds which could lead to even more comments.

DON’Ts

Remove comments
It’s tempting to get rid of negative comments but you don’t want to be that company, and sometimes it can just cause more damage than it’s worth! The best way to deal with these is to apologise and ask them to speak to you directly.

Like your content
It’s gutting to see something you’ve put your hard work into and to see it get zero likes. But don’t like it yourself, everyone knows you like your own content because you posted it.

Over promote your products
Only posting about your own products/services can get verrry monotonous. Try to keep up with trends and see what everyone else is talking about.

Repeat & spam
Seeing the same image and the same style post over and over will never get the likes you need. Try to use a variety of different media and writing styles to see which works best.

On that note, head on over to our social media pages and give us a cheeky like to see what we’re up to. Or if you’re interested in our campaign management services then drop us a message and we’ll be happy to have a chat about how we can help.

Author

Tom Rose

Copywriter and SEO Lead at Bluestep.

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