When was the last time…?
Maketime
Maketime - Wirral Council
It’s not just the stress of daily life, but issues such as mental health, isolation, loneliness and disability can affect the well-being of so many ordinary people.
Wirral Council were looking to run a large-scale campaign that would speak to the general population of nine boroughs across the UK, encouraging them to take care of their health and wellbeing.
![maketime branding](https://bluestepsolutions.com/app/uploads/2017/01/Maketime-lifestyles.jpg)
![Maketime Billboard Design](https://bluestepsolutions.com/app/uploads/2017/01/maketime-1920x1080_img2.jpg)
The concept ‘Make Time’ was created to encourage individuals to action the ‘Five Ways to Wellbeing’, and make a positive change in their everyday lives. The campaign was centred around Learning, Being Active, Noticing, Giving and Connecting.
Bluestep drew up the campaign vision from initial scamps, planning and executing a photoshoot that would become the foundation for the creative. Everything was supported with the tagline: ‘When was the last time?’ including a series of imagery that represented each of the ‘Five Ways’.
![Maketime Billboard Design](https://bluestepsolutions.com/app/uploads/2017/01/maketime-1920x1080_img5.jpg)
![drawings of make time poster ideas](https://bluestepsolutions.com/app/uploads/2017/01/maketime-1920x1080_img6.jpg)
The council were looking to communicate the message in a way that was positive, simple and achievable for all demographics, avoiding terms such as ‘mental health’ and focusing on early intervention.
![Maketime Billboard Design](https://bluestepsolutions.com/app/uploads/2017/01/maketime-1920x1080_img3.jpg)
![Make time computer mock ups](https://bluestepsolutions.com/app/uploads/2017/01/maketime-1920x1080_img7.jpg)
A brand identity was created to visually promote the campaign including logo, website, large format print, petrol pump advertising, local press and more…
To learn more about the campaign visit:
Make Time