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Blog, Design & Print, digital, Graphic Design, Office

Where it all Started

by Mark Chamberlain

on 15th September 2016

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Today Bluestep Boasts a 50% turnover year on year, A strong team of 23 Talented individuals, A beautiful picturesque office in the countryside, and an impressive catalogue of case studies. But how did it all begin?

January 2010
Ben Skinner sets up shop at his kitchen table equipped with one printer, one stapler and a house phone. Having to put his out of office on to make a cup of tea or hang out washing, Ben dedicated the majority of his days to researching, cold calling and building rapport with contacts.

August 2010
Discovers there is a problem within the NHS sexual heath sector – not enough 16-24 year olds are getting tested for STIs. Ben creates a non-clinical, fun solution in the form of funky, branded boxer shorts. Idea is taken up nationwide by NHS CCGS and Bluestep goes on to sell millions across the next few years.

November 2010
PR is booming especially after the Sun newspaper try to get the boxers on a page 3 girl!

December 2010
Harry joins the team, packing boxes and driving the delivery van, and the team begins to grow with the addition of a designer and PA. The guys sub let their first office – called The Hovel – no bigger than our existing meeting room!

July 2011
Ben spends a lot of time driving around the country meeting with potential clients, networking and building up a contact list. The healthcare side of the business grows which results in Bluestep taking on more people to manage the workload.

January 2011
Client base begins to grow including big names such as Thomson and STA Travel, and Blue Step are commissioned by Jack Wills to supply retail merchandise for the Royal Wedding.

December 2011
Move to Stone Barn and expand the team further, building up a strong sales team who go on to form the charity team, supplying products and merchandise to some of the UK’s largest charities.

September 2012
Time for a bigger office! Move into Tithe Barn in Blisworth, armed with a design team, account management and sales team.

January 2013
50% growth sees Bluestep rocket to fully fledged agency status.

March 2014
Relationships with the UK’s CCGs lead to further work in marketing promotions and campaigns. Build up marketing team to help manage and execute campaign work.

June 2016
With a growing team of 20+, Ben is looking to fill 3 new roles which have arisen as a result of an increase in client expectations and needs.

October 2016
With the majority of its client base now in the City, Bluestep opens its first office in London.

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